Disney Princess on display


Dream and Adventure

80 years of Disney princesses’ animation from Snow White and the Seven Dwarfs to Disney Frozen

From October, 14 2017 to February, 25 2018

Opening hours: Tuesday – Friday (15:00 – 19:00); Saturday – Sunday (15:00 – 20:00); Closed on Monday.

Extraordinary opening: November, 1-2; December, 7-8; January, 6.

Closure: December, 24-25-26; December, 31; 1st of January.

Extraordinary closure: November, 21.



Entry fee: 5€

Reduced: 3€: kids 4-10 years; over 65; disabled with related certificate; not certificated journalists; groups of at least 15 people.

Free entry: owners of Musei Lombardia Milano membership card; kids 0-3 years; WOW members; certificate journalists at press agent enricoercole2@gmail.com (not during week-end or holidays); disabled people’s helper, if necessary.


In connection with the 80th anniversary of Snow White and the Seven Dwarfs (1937), WOW Spazio Fumetto – comic book, illustration and animation museum (Viale Campania 12, Milan) – set up an exhibit entirely dedicated to Disney Princess: Snow White, Cinderella, Aurora, Belle, Ariel, Jasmine, Mulan, Pocahontas, Rapunzel, Tiana, Merida and others like Elsa and Anna.

In this exhibit, original drawings and posters, photo set, enlargements, games, gadgets, videos, soundtracks scores, comics and vintage books form a unique path that will bring the audience into the magical world of princesses, their friends, their enemies, their princes, and the discovery of the genesis of their myth, from Grimm brothers to Hans Christian Andersen, Charles Perrault to the real princesses who have something (and more than anything) in common with our heroines!
You will discover how an animated film is born and how the techniques have changed in eighty years, from Snow White and the Seven Dwarfs hand-drawings to the digital Disney Frozen, through the incredible experiments of absolute masterpieces such as Sleeping Beauty, The Little Mermaid, The Beauty and the Beast and Rapunzel.

Throughout the exhibition meetings, workshops and events will be organized.
Thanks to the precious collaboration of the AniMa Museum and the Accademia Nemo in Florence, you will be able to admire really unique pieces, like original drawings made in 1937 for the Snow White and the Seven Dwarfs production, and an original storyboard made for The Beauty and the Beast.

The exhibition is realized thanks to the precious collaboration of The Walt Disney Company Italia.

After having achieved great fame as one of the major animated short film makers, Walt Disney decided to try to do something never tempted – a whole animated film inspired by one of the most popular fairy tales, Snow White. The project, developed from 1934, became increasingly complex and expensive. The animators were, for the first time, working on complex human figures, designed with a realistic style and with continual changes and revisions of the story.
When the film came out in the theaters, it gained an incredible audience and criticism thanks to the perfect mix of humor, music, romance, adventure and even a touch of fear.
After the triumphant success of Snow White and the Seven Dwarfs, the audience demanded a sequel, but Disney preferred to try new productions as Pinocchio and Fantasia. For a few years, with the Second World War, the fairy tale was abandoned to be resumed in 1950 with “Cinderella” and continued with other great successes. From the beginning, the history of princesses has developed in tandem with the history of animation and with the extraordinary technical measures that made these masterpieces possible: from the revolutionary graphic style in Sleeping Beauty, through the so-called “Disney’s Renaissance” marked by The Little Mermaid, to the innovative computer graphics of Disney Frozen.
The exhibition Dream and Adventure: 80 years of Disney princesses’ animation is dedicated to all of this.

The exhibit proposes a varied path, designed to satisfy both adult and younger audience.
Thanks to illustrated panels dedicated to each princess, and to some precious books from the archives of the Franco Fossati Foundation, it will be possible to discover the history of every princess, from its original fairy tale, to the Disney adaptation, with particular attention to the most significant differences.
Following our heroines means to take a trip inside animation’s history: we start from the rotoscope whereby, in 1937, the designers traced the characters resuming real actors in order to make the character movements more credible, until the recent digital techniques that have allowed the creation of the thick hair of rebel red curls of Merida, the main character of The Brave.
Everything through the experimentation of the first “Mixed-Tech Princess”, Belle in Sleeping Beauty, the first movie with a princess to use computer graphics for the famous dance scene. Technical evolution is explained by illustrated panels and video with the making of various films.

Each princess will be represented by an iconic object and an enlargement with which you can take a photo op, as well as a very special photo set: a true throne on which you can sit, in the background of an authentic royal palace to feel like a princess for a day. Illustrated panels will also describe the friends, the villains and the prince of each princess. And also recurring themes like kisses, clothes, and more.
The protagonists of the exhibition have been paired with some real princesses, that resemble them by character, physical appearance or dynastic position.

Numerous toys, gadgets, both vintage and modern, vinyl records with the recited fairy tales and the latest proposals from Disney Store are exhibited as well. The latest proposals will also be presented by Hasbro Italy, who has recently reinterpreted the aesthetic appearance of the Disney Princess, making them beautiful fashion dolls to play, but also to collect.
Thanks to the collaboration of LEGO, several sets of the LEGO® Disney series will be exhibited. BrianzaLUG, a LEGO fans association, will bring some original themed creations made with thousands of bricks, including a more than a half-meter Rapunzel’s tower built by 15,000 pieces by Silvio Giovetti, the author of the magnificent Elsa’s frozen castle and Cinderella’s slipper.

An incredible journey that brings the audience to a world of magic, adventure and fun with a look at the animation history with Snow White, Cinderella, Aurora, Belle, Ariel, Jasmine, Mulan, Pocahontas, Rapunzel, Tiana, Merida, Elsa and Anna.

And they lived happily ever after!

© Disney


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